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Tom Jenkin, president, global operations, Caesars Entertainment, sat for an interview with his former colleague from Harrah’s, Dennis Conrad, president emeritus of Raving Consulting at the Casino Marketing & Technology Conference in late July.
Throughout its history, the Top 20 Most Innovative Gaming Technology Products Awards has spotlighted nascent, cutting-edge products and systems with the potential to transform casino resort operation and profitability.
The number of casinos has been fairly flat nationally for the past decade but the overall supply of gaming has skyrocketed. The battle for gaming revenue is as intense as ever, so what strategies can marketers pursue to stay ahead of game?
As more and more Millennials are starting to venture into a “marketable” age for the gaming and hospitality industry, resort operators are adding new and unique non-gaming experiences to create the buzz needed to attract them and draw them into the gaming facility.